Книги издательства Palgrave
Жанр: Palgrave
Год: 2012
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In response to the increasing complexity of markets, this book challenges the traditional, functional role of marketing departments, integrating both the strategic and operational dimensions. It offers international cases, considerable online resources, and is ideal for MBAs and postgraduate and undergraduate students of marketing.
Название: Mastering Business Communication
Жанр: Palgrave
Год: 1983
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L. A. WOOLCOTT and W. R. UNWIN are established authors of communication books for business. They were both Senior Lecturers at Windsor and Maidenhead College, England, for many years and have considerable teaching and business experience.
Название: Mastering Fashion Styling
Жанр: Palgrave
Год: 1999
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Fashion styling is one of the least well researched areas in fashion colleges. This how to book aims to provide an insight into the processes you have to follow to work in this area, be it editorial, commercial or show styling. It includes an eight-week introductory programme to the subject and projects whereby students can simulate professional practice and learn the techniques and skills necessary for a career in styling.
Жанр: Palgrave
Год: 2003
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Starting at any university is a major step in life. Students who speak English as a second language and who are studying in a new country are taking an even bigger step. How do we choose our subjects? Can we go and talk with the lecturers? What about making friends? In this book students will find practical answers to these and other frequently asked questions. The text is written in straightforward English.
Название: Studying the English Language
Жанр: Palgrave
Год: 2010
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This is a clear and lively introduction to the English language and its use, organised into thematic chapters, each of which can be read at one sitting. This expanded second edition has been revised in the light of recent research and now features three new chapters on Chomsky, American English and English around the world.
Название: Beginning Linguistics
Жанр: Palgrave
Год: 2012
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This introduction to linguistics for the absolute beginner focuses on the core topics of phonetics, phonology, morphology, syntax, semantics, and pragmatics. Theoretically-neutral, each essential topic is covered in depth and the author's engaging style encourages interaction from students by using regular short questions to check comprehension.
Название: Improve Your Grammar
Жанр: Palgrave
Год: 2012
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An accessible study and practice book for UK students, covering in detail all the areas where grammatical mistakes are typically made. Using realistic academic contexts, each unit explains the key grammar in a clear and lively way, and then checks understanding with easy-to-use practice exercises that build the user's confidence.
Название: Key Concepts in Bilingualism
Жанр: Palgrave
Год: 2011
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Arranged alphabetically, this accessible glossary provides a quick source of reference for a range of readers, from students of linguistics to educators who need help navigating the vocabulary of Bilingualism. Cross-referenced throughout, this guide considers a range of concepts that relate to the interdisciplinary nature of the field.
Название: Key Concepts in Phonetics and Phonology
Жанр: Palgrave
Год: 2012
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Key Concepts in Phonetics and Phonology is a comprehensive and up-to-date A to Z of the core areas of phonetics and phonology. If you are new to these fields, this book will be an invaluable resource for quickly familiarizing yourself with the jargon and specialist terms. Each of the 136 entries starts with a brief definition of a key concept and, where appropriate, more detail is given, along with an illustrative example. All entries are also cross-referenced to help you easily locate definitions for unfamiliar jargon. This book contains fully referenced descriptions of the key terms in phonetics, particularly articulatory phonetics, and presents the main schools of theoretical phonology. If you want to know more, the extensive bibliography included at the back of the book will suggest where you can look for information to deepen your knowledge.
Название: Financial Management
Жанр: Palgrave
Год: 2004
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Financial Management is a course text for business and management undergraduates and MBA students taking an introductory module in financial management. The concise yet thorough style of the book makes it accessible for students coming to the subject for the first time. This thoroughly updated fourth edition contains many new features designed to reinforce student learning. The array of activities and questions integrated throughout each chapter encourage the student to engage with the subject. Learning objectives and summaries frame each chapter, guiding the student through the text. The book is complete with an answer section and suggestions for further reading.
Жанр: Palgrave
Год: 2012
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Provides help for those wanting to develop strategies for effective supervision with a diversity of students on a wide variety of research projects, whether at postgraduate or undergraduate level.
Жанр: Palgrave
Год: 2012
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'Thank you for picking up my book. My name is Michael and I hope that you will join me on a journey of inspiration, motivation and academic success. Getting a first is not as daunting as it seems, yet many students don't even bother trying. I hope this book will change that. A first-class degree is now, more than ever, one of the best ways of getting the most value out of university and enhancing your career prospects. So what are you waiting for'? Get the most value out of your degree with this authentic guide from a recent first-class graduate.
Жанр: Palgrave
Год: 2010
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Following-on from The Study Skills Handbook, this book enables students to think about personal, academic and career goals and to plan a path to success. Rich in activities that develop valuable career skills, this edition has a new chapter on Understanding your Personal Performance, and updated information on job applications.
Название: Structuring Your Research Thesis
Жанр: Palgrave
Год: 2012
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Based on the experience of students worldwide, this book offers practical advice to research students struggling with the complexities of structuring their arts, humanities or social science thesis. Real-life case studies vividly introduce a number of alternative approaches, providing students with new ideas for structuring their work.
Название: Writing in the Disciplines
Жанр: Palgrave
Год: 2011
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'Writing in the Disciplines' (WiD) is a growing field in which discipline-based academics, writing developers, and learning technologists collaborate to help students succeed as subject specialists. This book places WiD in its theoretical and cultural contexts and reports on initiatives taking place at a range of UK higher education institutions. Also includes surveys of current developments and scholarship in the US, Australia, Europe and elsewhere, making it of interest to both a UK and an international audience.
Название: How to Write Better Essays
Жанр: Palgrave
Год: 2013
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Have you ever wondered why some people can produce a well-structured, relevant essay written in a style that seems to glide across the page with the minimum of fuss? Do you think some people simply have these skills, and others don't, and that there is nothing we can do about it? This book just might change your mind. Addressing each landmark stage of the essay writing process, How to Write Better Essays teaches you how to: analyse the question and break down difficult terms and concepts; brainstorm effectively and generate your own ideas; evaluate and criticise arguments; express your thoughts coherently and develop your own style of writing; plan and structure your essay from introduction to conclusion... and along the way, practical techniques show how to analyse, criticise, discuss and evaluate material, improve your style, revise your final draft and avoid plagiarism. This second edition features a unique troubleshooting section allowing you easily to locate solutions to your writing problems, additional chapters on paragraphs and style, and end of chapter summaries. In short, this book is the constant source of assistance and inspiration you need to tackle your essays with confidence!
Название: What is This Thing Called Language
Жанр: Palgrave
Год: 2012
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David Nunan provides an overview of the key topics and concepts that constitute our current understanding of language. This new edition has been extensively reworked and updated, including additional coverage of language and culture, language variation, second language acquisition and bilingualism. New discourse examples are also included.
Название: Family Law
Жанр: Palgrave
Год: 2013
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This popular and long-established text provides an insightful and comprehensive account of a fascinating and dynamic subject. In addition to dealing with the intricacies of the substantive law, the text considers the wider social and policy issues, the current family law debates, and proposals for reform. This new edition has been revised and updated to include all the recent statutory and case-law developments in family law, as well as discussions for reform. The user-friendly layout highlights cases and statutes in separate boxes, and includes helpful summaries at the end of each chapter. Suggestions for further reading and lists of useful websites are also provided. Family Law is essential reading for law students taking undergraduate modules on family law. Students on child law, social work, social policy and health care courses will also find it invaluable, as will postgraduates and those studying the subject for professional purposes.
Название: The Graduate Career Guidebook
Жанр: Palgrave
Год: 2013
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At last, a practical, positive approach to finding the perfect job — ideal for any student or graduate. In The Graduate Career Guidebook, Steve Rook explains how to find your dream role, regardless of whether you have a career in mind or no idea what you want to do after university. His inspiring approach divides the career journey into manageable steps and helps you navigate each stage, from deciding what you want, to gaining work experience, networking effectively, conducting a job hunt, writing a knock out CV, impressing at interview and getting the job. The text will guide you through the career planning process so you can find a successful and fulfilling future.
Название: How to Use Your Reading in Your Essays
Жанр: Palgrave
Год: 2013
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Takes the undergraduate student through the process of effectively using their reading in essays, from how to quote, paraphrase and summarise sources, through to editing their work. It includes key vocabulary for using sources and practice in checking and correcting common errors, as well as featuring examples of real student writing throughout.
