Книги издательства Wiley
Название: Blair's Britain
Жанр: Wiley
Год: 2012
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In this important new book, Stephen Driver and Luke Martell examine how the Blair government is re-shaping Britain, Britain's place in Europe and British social democracy. This timely study of Labour's first term in power for two decades challenges the view that New Labour has thrown in the towel to Thatcherite neo-liberalism. Driver and Martell argue that Tony Blair's government has in fact taken politics and policy-making beyond Thatcherism. But they also cast doubt on some of the social democratic claims of Labour modernizers. While Labour's stunning election victories in 1997 and 2001 have given the Blair government an unprecedented opportunity to shape the political and policy landscape in Labour's image, Blair's Britain continues to bear the imprint of eighteen years of radical Conservative government. Blair's Britain explores the central policy dilemmas faced by the Labour Party in government in its second term and beyond: the balance between social justice and economic efficiency; strong government and pluralist politics; and work and home life. The authors explore how social democrats and progressive politicians across Europe in Germany, France, the Netherlands, Scandinavia and the Mediterranean, as well as the United States, have responded to the challenges of globalization and social change — and examine the comparative politics of social democracy across Europe and the rest of the world today. This book is the most comprehensive survey of New Labour yet to appear, and will be read by students of politics and sociology as well as being accessible to the general reader...
Жанр: Wiley
Год: 2012
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A fully updated study guide for MCTS exam 70-680. Demand for experienced, qualified Windows 7 administrators remains high. IT professionals seeking certification in Windows 7 administration will find everything they need to learn to pass the MCTS exam (70-680) in this complete Sybex Study Guide. Updated to cover the most recent version of the exam, this comprehensive guide examines all the exam objectives, using real-world scenarios, hands-on exercises, and challenging review questions. Certification in Windows 7 administration is highly prized by IT professionals and employers; this comprehensive study guide covers everything you need to know to pass MCTS exam 70-680 Covers installing, upgrading, and migrating to Windows 7; deploying Windows 7; configuring hardware, applications, network connectivity, access to resources, and mobile computing; monitoring and maintaining systems that run Windows 7; and configuring backup and recovery options Features troubleshooting scenarios, review questions, and free downloads of bonus exams, flashcards, and video walkthroughs. This complete study guide is the partner you need to assure your success on exam 70-680.
Название: Designing for the Digital Age
Жанр: Wiley
Год: 2012
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Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.
Название: The Passionate Economist
Жанр: Wiley
Год: 2008
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Understanding economics enables individual investors to make more intelligent investing and voting decisions. Diane Swonk explains the nature of economics and how it is more important to understand the humanity in this science rather than simply doing calculations.
Название: Global Housing Markets
Жанр: Wiley
Год: 2012
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Two years into the crisis, market participants now have a chance to look back and learn from the experience. One of the most striking aspects is how global and yet how local it has been. Countries in many parts of the world were players in either the financial bubble or the housing bubble or both, but the degree of impact, outcome and responses varied widely. This is an appropriate time to pull together the lessons from these varied experiences. This book consists of four parts. Part I introduces the framework for the book with a general introduction and follows the housing crisis in the US, as the core of the meltdown. Part II includes several chapters describing the evolution of housing markets and policy in the run-up to the crisis, impacts, and responses in Asian countries. Part III covers a similar breadth of topics on European housing markets. Part IV covers several countries in far-flung corners of the world, and which have some distinctive attributes. It concludes with an analytic chapter comparing experiences and linkages across countries and pointing to policy implications and research lessons drawn from these experiences.
Название: Tourism Marketing
Жанр: Wiley
Год: 2012
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Tourism Marketing provides a contemporary approach to formulating, implementing and monitoring marketing strategy for regional tourism marketers and small businesses, the latter comprising over 90 per cent of the 'tourism industry'. The principal aim of Tourism Marketing is to demonstrate how marketing principles apply in the tourism industry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing; the role and importance of destination marketing; organisations factors influencing tourism; demand and supply; characteristics of consumer-traveler; behaviour services; marketing in tourism; the role of marketing research in management; decision making approaches to branding, positioning and segmentation; the philosophy of integrated marketing communications; and performance metrics.
Жанр: Wiley
Год: 2011
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A thorough introduction to the Lightweight Directory Access Protocol (LDAP) technology. The first part of this book offers a detailed overview of the real world applications of the technology. This is followed by an explanation of the technical details of LDAP and a step-by-step demonstration of how to implement an LDAP directory. The book's structure is designed to span the project manager and the specialist IT team and provide each with an understanding of the other's position. Proposes a methodology to help you implement this technology Includes a detailed case study: a global enterprise directory for an extranet Covers all compatible LDAP tools and explores the development of LDAP applications.
Жанр: Wiley
Год: 2011
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CliffsNotes Math Review for Standardized Tests 2e provides an excellent and extensive overview of the areas of concern for most test-takers: Arithmetic Algebra Geometry Word Problems Strategies for Common Problem Types Unique Test-Type Problems: Math Ability, Quantitative Comparison, and Data Sufficiency.
Название: Architecting Enterprise Solutions
Жанр: Wiley
Год: 2012
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A practical, nuts-and-bolts guide to architectural solutions that describes step-by-step how to design robustness and flexibility into an Internet-based system Based on real-world problems and systems, and illustrated with a running case study Enables software architects and project managers to ensure that nonfunctional requirements are met so that the system won't fall over, that it can be maintained and upgraded without being switched off, and that it can deal with security, scalability, and performance demands Platform and vendor independence will empower architects to challenge product-dictated limitations.
Название: Contemporary Strategy Analysis
Жанр: Wiley
Год: 2012
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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice. This work: now includes thorough coverage of internet-based strategies, fresh examples of resource-based competitive advantage, additional case illustrations in every chapter, and new self-study questions; features a new two-colour design throughout with high-spec artwork; introduces students to the core concepts and principles of strategy, and offers them the tools they need to formulate and implement these; combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice; and, is supported by a range of online resources, including a guide for instructors and downloadable PowerPoint slides for students.
Название: Writings on Cities
Жанр: Wiley
Год: 2012
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The work of Henri Lefebvre — the only major French intellectual of the post-war period to give extensive consideration to the city and urban life — received considerable attention among both academics and practitioners of the built environment following the publication in English of The Production of Space. This new collection brings together, for the first time in English, Lefebvre's reflections on the city and urban life written over a span of some twenty years. The selection of writings is contextualized by an introduction — itself a significant contribution to the interpretation of Henri Lefebvre's work — which places the material within the context of Lefebvre's intellectual and political life and times and raises pertinent issues as to their relevance for contemporary debates over such questions as the nature of urban reality, the production of space and modernity.
Жанр: Wiley
Год: 2012
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A compelling fable that distills the essence of genius marketing strategies The King of Positioning Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
Название: SharePoint 2010 All-in-One For Dummies
Жанр: Wiley
Год: 2012
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The book takes a unique approach with regards to SharePoint. SharePoint is a complex, powerful tool that muddies the waters between the technical and non-technical users. Microsoft SharePoint X All-In One For Dummies will be 900 pages of useful reference and scenario-based information to help admins and budding developers get SharePoint installed, maintained and customized. Many of the longer, competing titles take an encyclopedic approach which only the seasoned SharePoint veteran will find useful. Pages of real-world solutions, steps and scenarios will get SharePoint running quickly. The chapters within the books (8 books in 1!) provide a natural and digestible organization for the material in the book. 900 pages allows the authors to cover all the hot admin and basic development topics: planning, installation, configuration, performance, troubleshooting, customization, data structure and content management and some development.
Название: Professional WCF 4
Жанр: Wiley
Год: 2012
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A guide to architecting, designing, and building distributed applications with Windows Communication Foundation. Windows Communication Foundation is the .NET technology that is used to build service-oriented applications, exchange messages in various communication scenarios, and run workflows. This guide enables developers to create state-of-the-art applications using this technology. Written by a team of Microsoft MVPs and WCF experts, this book explains how the pieces of WCF 4.0 build on each other to provide a comprehensive framework to support distributed enterprise applications. Experienced developers will learn both theory and practical application using the familiar Wrox approach. Windows Communication Foundation is used in a variety of service-oriented applications and will be used by almost every .NET developer This book is a comprehensive guide to architecting, designing, and building .NET applications with WCF 4 Shows how to design and build three sample WCF applications covering the most important communication scenarios Examines design principles and patterns, technology, implementation, and operational issues Covers both the technical aspects of the WCF 4 stack and the practical issues developers will encounter .NET developers will learn to design services, create a hosting environment with Dublin, build cloud-based integrations, and much more.
Название: Electric Power Principles
Жанр: Wiley
Год: 2012
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This text starts with an introduction covering sources of electric energy, topology and historical development. It then goes on to analyze AC power in polyphase networks. An eposition of transformers is covered in one entire chapter, followed by a detailed look at transmission and distribution systems in the next. Load flow and symmetrical components are considered, as is system protection. The basics of electromechanics are included. This book is unique in its teaching of synchronous machines, DC machines and permanent magnet machines. It also helpfully covers induction machine models. Towards the end of the book, the reader will find information about power electronic converters. An appendix contains a review of elementary network theory.
Жанр: Wiley
Год: 2012
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Offers step-based guidance readers need to make sure failure is not an option. This book shows you how to make sure you hit your target market before you spend a lot of money. It explains how to gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy.
Название: Fixed Income Securities
Жанр: Wiley
Год: 2012
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Fixed-income securities traditionally promised fixed cash flows (like bonds), but there have been many newly-created fixed income securities for which the promised cash flows depend on the level of interest rates, making them hard to value. This revised book covers the most advanced thinking in the field and comprehensively shows how to value the complete universe of fixed income securities. Included are all the latest fixed income securities valuation models and techniques, and their applications in real world situations. The third edition will also include two new chapters dedicated to foreign exchange markets and corporate bonds and credit-default swaps.
Название: Google SketchUp for Site Design
Жанр: Wiley
Год: 2012
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Offers an approach to SketchUp: how it works and what to do with it. This book focuses on the start and completion of projects that include rich detail and expression. It helps readers learn how to approach modeling site plans, buildings and site elements. It also includes links to supplemental on-line resources such as YouTube tutorials.
Жанр: Wiley
Год: 2012
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SAP is the world leader in Enterprise Resource Planning (ERP) software; of the software s modules, the FI (Finance) and CO (Controlling) are by far the most popular and are widely implemented. This book has no competition it is the only book on the market on how to configure and implement SAP s FI and CO modules to maximize functionality and features hands-on, step-by-step instructions and real-world examples that provide immediate and practical solutions. Updated for SAP s ECC 6.0, the book covers FI enterprise structure, general ledger, substitutions and validations, automatic account assignments, accounts payable and receivable, asset accounting, accrual engine, closing entries, credit management, lockbox, CO enterprise structure, profitability analysis (CO-PA), and more.
Жанр: Wiley
Год: 2012
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Packed with more than 300 sample scripts and an extensive collection of library functions, this essential scripting book is the most thorough guide to Windows scripting and PowerShell on the market. You’ll examine how Windows scripting is changing the face of system and network administration by giving everyday users, developers, and administrators the ability to automate repetitive tasks. Plus, this is the first time that VBScript, Jscript, and Powershell are all covered in a single resource.
