Скачать книгу «All Marketers are Liars»
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Автор: Godin Seth
Поделится :
Жанр: Penguin Group
Издательство: Penguin Group
Год: 2012
Страниц: 220
Формат: PDF (11.00 МБ)
Дата загрузки: 16 апреля 2016
All Marketers are LiarsThe new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends. |
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