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Market Driven Management: Strategic and Operational Marketing
Автор: Поделится :
Жанр: Macmillan Publishers Издательство: Macmillan Publishers
Год: 2007 Страниц: 516
Формат: PDF (25.80 МБ) Дата загрузки: 21 июня 2009
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Market Driven Management: Strategic and Operational Marketing


Taking a market orientation approach, «Market-Driven Management» challenges the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
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