Книги жанра Macmillan Publishers
Название: The Eye of the Tiger
Жанр: Macmillan Publishers
Год: 1992
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This is an Intermediate Level story in a series of ELT readers comprising a wide range of titles — some original and some simplified — from modern and classic novels, and designed to appeal to all age-groups, tastes and cultures. The books are divided into five levels: Starter Level, with about 300 basic words; Beginner Level (600 basic words); Elementary Level (1100); Intermediate Level (1600); and Upper Level (2200). Some of the titles are also available on cassette.
Название: Survival English Practice Book
Жанр: Macmillan Publishers
Год: 1994
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Part of a course for people who need English for work and travel. Based around real-life situations, the course introduces functional language through written dialogues, and an icon system gives the teacher the flexibility to choose topics most relevant to the learners' needs.
Жанр: Macmillan Publishers
Год: 2002
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»Nickel and Dimed» reveals low-wage America in all its tenacity, anxiety, and surprising generosity. Instantly acclaimed for its insight, humor, and passion, this book is changing the way the nation perceives its working poor.
Жанр: Macmillan Publishers
Год: 2009
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Although the Latin American region's growth rates are at a three decade high, they have been historically disappointing in relative terms, which cannot be dissociated from the microeconomic environment in which firms operate. Policy makers may need to complement their focus on macroeconomic stability with an increased emphasis on microeconomic reforms. By providing empirical evidence linking actual firm performance to shortcomings in Latin America's investment climate, the book discusses policies that could have a significant impact on firm productivity by improving the environment in which firms invest and operate.
Название: Key Concepts in Accounting and Finance
Жанр: Macmillan Publishers
Год: 2004
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»Key Concepts in Accounting and Finance» is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With almost 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what accounting and finance is all about. It will be especially useful as a revision aid.
Название: Mastering Fashion Marketing
Жанр: Macmillan Publishers
Год: 2008
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.
Название: Mastering the Globalization of Business
Жанр: Macmillan Publishers
Год: 2004
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The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
Название: Key Concepts in Drama and Performance
Жанр: Macmillan Publishers
Год: 2005
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This book is intended for undergraduates on courses in drama, theatre or performing arts, providing an informative and accessible guide to the subject. It will help students understand their main textbooks and wider reading, will be a source of definitions for use in essays and other assignments, and will be especially useful as a revision aid. Each chapter begins with a brief introduction to the concepts it embraces, followed by an alphabetical listing of those concepts. Students are encouraged to use the frequent cross-referencing as a means of seeing their studies in a wider context and with an integrated approach. The book has a fully comprehensive index, allowing the reader to follow themes running through the entries.
Название: Mastering English literature
Жанр: Macmillan Publishers
Год: 2006
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The third edition of this leading text provides a comprehensive guide to literary study. Emphasis has been placed on contextualizing literature and this updated version takes these changes into account by incorporating more material on historical and cultural contexts as well as in-depth discussions on novels, drama and poetry.
Название: Key Concepts in Psychology
Жанр: Macmillan Publishers
Год: 2006
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Key Concepts in Psychology makes understanding psychology easy. It provides an accessible and comprehensive guide to the major terms and concepts encountered in psychology. The book has a fully comprehensive index, allowing the reader to follow themes running through the entries.
Жанр: Macmillan Publishers
Год: 2009
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This book uses political process theory to examine three cultural movements around Christopher Columbus. The author examines the religious, ethnic and anti-colonial movements most successful at rewriting national origin myth, demonstrating the political process model while telling the story of how a powerless public mobilized to rewrite its past.
Жанр: Macmillan Publishers
Год: 2009
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A concise and straightforward guide for students undertaking a research project for the first time. The new edition details the entire research process, from reviewing the literature to writing up results. It features balanced and expanded coverage of collection and analysis of both qualitative and quantitative data, and new chapters on academic decision making and preparing research proposals. Students find this book very practical, as it provides the tools they need to successfully embark on research projects and applies theories to real life scenarios. It also features an excellent glossary and practical troubleshooting section which identifies potential problems and provides likely solutions. A companion website is available providing lecturer and student resources, including PowerPoint slides, datasets and interactive revision questions. This is a good introductory book to Business Research Methods. It manages to make very accessible a subject that is, at the same time, important for business students and difficult for them to grasp. The book is user-friendly, and the troubleshooting session at the end a must for students in difficulties with their research projects.
Жанр: Macmillan Publishers
Год: 2007
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Taking a market orientation approach, «Market-Driven Management» challenges the 'functional' role of marketing departments. The author enlarges the market definition to embrace all the key market players, and examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
Жанр: Macmillan Publishers
Год: 2006
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The third-party logistics industry is a growing field. Relationships between third-party logistics providers and customer firms demand the creation of logistics contract where the necessary business and legal agreements are stipulated. Until now, the creation and negotiation of these agreements have been based on custom. This is the first practical handbook to support managers in the creation and negotiation of logistics contracts from the legal and economic perspective. The book provides extensive analysis and sets a general framework for the content, structure and best practices of logistics contracts. This invaluable handbook also considers the economic relevance and different legal framework of logistics activities and relationships, which require, or at the very least make it advisable, to have a uniform international standard that regulates the rights and obligations of each party, including transport, warehousing and personnel.
Название: Wriggle and Roar! Rhymes to Join in with
Жанр: Macmillan Publishers
Год: 2005
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A wonderful rhyme book full of action and noise — guaranteed to make kids love poetry! Whenever I'm tired of being me I swing around like a chimpanzee. Are you tired of being you? Here's a whole bookful of things you can do! There are rhymes to make you wriggle and giggle, shrug and sigh, snap like a crocodile and slither like a snake. Julia Donaldson's verse jumps off the page and Nick Sharratt's snazzy illustrations add to the fun.
Название: Explorers 3: The Camcorder Thief Reader
Жанр: Macmillan Publishers
Год: 2006
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Macmillan English Explorers is an exciting new reading programme developed specifically for children learning English in kindergarten and primary schools. Written with second language learners in mind, these books expose children to real language and develop their reading and vocabulary skills.
Жанр: Macmillan Publishers
Год: 2005
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Here Comes Super Bus is a four-level story-based primary course. Each unit is built around a central story which is linked to a topic of special interest to children.
Жанр: Macmillan Publishers
Год: 2005
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Here Comes Super Bus is a four-level story-based primary course. Each unit is built around a central story which is linked to a topic of special interest to children.
Название: Anna Karenina Reader
Жанр: Macmillan Publishers
Год: 2006
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The timeless story of Anna's forbidden love for the dashing Count Vronsky Recommended for older readers.
Название: Straightforward Elementary Portfolio
Жанр: Macmillan Publishers
Год: 2006
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- Allows students to keep a personal record of their work during their English course — Encourages students to think about the way they learn and assess their own progress — Includes a Language Passport, Learning Diary, 'can do' checklists, self-assessment forms and questionnaires
