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Advertising Communications and Promotion Management
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Жанр: McGraw-Hill Издательство: McGraw-Hill
Год: 1997 Страниц: 640
Формат: DOC (1.00 МБ) Дата загрузки: 02 сентября 2009
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Advertising Communications and Promotion Management


This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates takingdescriptive courses in advertising.
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