Книги автора Ehmann S.
Жанр: Gestalten
Год: 2012
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The architecture of the last several decades was shaped by the need for individual representation and demarcation. Today, a growing countermovement is focusing on the development of public space as a means to get people together in order to exchange ideas or share experiences. Going Public presents a compelling international selection of extraordinary current architectural projects in public space. Their objectives are as diverse as the structures themselves and range from providing recreational or cultural opportunities to facilitating social interaction. As the industrial age has evolved into the information age, our cities have developed new potential. In the past, churches and marketplaces were the focus of our social lives. Today, however, different types of community centers are being established. In addition to the transformation of existing public squares, parks, and pavilions, original projects such as community gardens, outdoor movie theaters, temporary installations, and other cultural venues are being built. Thus, in the hearts of our cities — but also on their peripheries — a new kind of public space is being defined. Innovative solutions are even being found for ubiquitous features of urban life such as benches, bicycle racks, and bus stops. Going Public also showcases work that leads us out of our cities and into the countryside. Contemporary versions of hideouts, observation towers, viewing platforms, and self-guided trails use public space differently than their more traditional counterparts and expand our possibilities for experiencing our natural surroundings and landscapes. The architecture featured in Going Public may range from bold to subtle, but all of it is innovative and surprising.
Жанр: Gestalten
Год: 2013
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From weekend homes to get-away cabins in the mountains, by the sea, or in the woods, this architecture embodies our longing for lounging in nature. For the first time in the history of humankind, more people live in cities than in the country. Yet, at the same time, more and more city dwellers are yearning for rural farms, mountain cabins, or seaside homes. These kinds of refuges offer modern men and women a promise of what urban centers usually cannot provide: quiet, relaxation, being out of reach, getting back to basics, feeling human again. Rock the Shack is a survey of such contemporary refuges from around the world — from basic to luxury. The book features a compelling range of sparingly to intricately furnished cabins, cottages, second homes, tree houses, transformations, shelters, and cocoons. The look of the included structures from the outside is just as important as the view from inside. What these diverse projects have in common is an exceptional spirit that melds the uniqueness of a geographic location with the individual character of the building's owner and architect.
Жанр: Gestalten
Год: 2013
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The future of spatial branding experiences. New concepts for communicating brands via architecture, trade show presentations, shops, and interior design. Brand communication is becoming increasingly sophisticated and diversified. Today, the consistent implementation of a corporate design is not enough to keep a brand relevant. More and more companies are discovering the benefit of spatial brand experiences for communicating their messages effectively on an emotional level. Until recently, uniformity was the rule. Today, however, an impressive range of ideas, concepts, variations, and experiences for effective spatial brand communication are being developed. The results are locations with character that are a far cry from the excessively ornate brand temples of the past. Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. Case studies illustrate striking applications from around the world that communicate overall brand identity while respecting local specifications. In this context, innovators, including Audi, Starbucks, and Nike, are represented with their most unusual projects. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores. This section not only presents the unconventional application of colors, forms, and materials, but also the compelling use of sculptural elements as well as thematic and dramatic stagings. Here, the work of smaller brands and local retailers is as groundbreaking as that of larger global players.
