Книги автора Jon Groucutt
Название: Foudations of Marketing
Жанр: Palgrave
Год: 2005
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Examines marketing within the context of a dynamic, contemporary environment. This book explains theoretical concepts effectively, using a range of mini-cases that bring the subject alive — from Kit Kats to Harry Potter, from obesity to the rejuvenation of the Skoda brand.
