Книги издательства McGraw-Hill
Название: Put English to work 6: Teacher's Guide
Жанр: McGraw-Hill
Год: 2001
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It's ESL for the world of work! Contemporary's «Put English to Work» integrates competencies, structures, and functions within a communicative model. Students acquire general vocational and pre-vocational skills — a perfect prescription for vocation and workplace ESL programs and one that's flexible enough for general adult ESL/ESOL programs, too. Each of the seven books follows the workplace experiences of several characters: getting hired, keeping a job, and working toward promotion, along with occasional returns to pre-employment. Accompanying audio cassettes provide recorded dialogues from the texts and other listening exercises. The instructor's manual contains lesson plans, extension activities, grammar explanations, answer keys, and tape scripts.
Название: Put English to Work 3: Teacher's Guide
Жанр: McGraw-Hill
Год: 2001
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»Put English to Work» — It's ESL for the world of work! Contemporary's «Put English to Work» integrates competencies, structures, and functions within a communicative model. Students acquire general vocational and pre-vocational skills — a perfect prescription for vocation and workplace. ESL programs and one that's flexible enough for general adult ESL/ESOL programs, too. Each of the seven books follows the workplace experiences of several characters: getting hired, keeping a job, and working toward promotion, along with occasional returns to pre-employment. Accompanying audiocassettes provide recorded dialogues from the texts and other listening exercises. The instructor's manual contains lesson plans, extension activities, grammar explanations, answer keys, and tape scripts.
Название: Put English to Work 4: Teacher's Guide
Жанр: McGraw-Hill
Год: 2001
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»Put English to Work» — It's ESL for the world of work! Contemporary's «Put English to Work» integrates competencies, structures, and functions within a communicative model. Students acquire general vocational and pre-vocational skills — a perfect prescription for vocation and workplace. ESL programs and one that's flexible enough for general adult ESL/ESOL programs, too. Each of the seven books follows the workplace experiences of several characters: getting hired, keeping a job, and working toward promotion, along with occasional returns to pre-employment. Accompanying audiocassettes provide recorded dialogues from the texts and other listening exercises. The instructor's manual contains lesson plans, extension activities, grammar explanations, answer keys, and tape scripts.
Название: Put English to Work 1: Teacher's Guide
Жанр: McGraw-Hill
Год: 2001
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»Put English to Work» — It's ESL for the world of work! Contemporary's «Put English to Work» integrates competencies, structures, and functions within a communicative model. Students acquire general vocational and pre-vocational skills — a perfect prescription for vocation and workplace. ESL programs and one that's flexible enough for general adult ESL/ESOL programs, too. Each of the seven books follows the workplace experiences of several characters: getting hired, keeping a job, and working toward promotion, along with occasional returns to pre-employment. Accompanying audiocassettes provide recorded dialogues from the texts and other listening exercises. The instructor's manual contains lesson plans, extension activities, grammar explanations, answer keys, and tape scripts.
Жанр: McGraw-Hill
Год: 2009
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The best competitive weapon any company can have is its up-and-coming leaders. «The Leadership Advantage» shows companies what some exceptional organizations are doing to develop their best and brightest. Based on substantial research and featuring the results of a 2006 study conducted by Duke Corporate Education, APQC, and the Center for Creative Leadership. Featuring illuminating case studies of companies like Caterpillar, Cisco Systems, and PepsiCo that have made leadership development an integral part of their business strategy, «The Leadership Advantage» will ensure that today's businesses have the tools to help their most promising talent reach their greatest potential and to create a companywide culture of excellence.
Название: Stories from Today's Russia
Жанр: McGraw-Hill
Год: 1994
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Suitable for intermediate students of Russian, this title contains contemporary stories. Written by three Russian-language authors, the tales aim to reflect aspects of the lives of Russians in modern times.
Жанр: McGraw-Hill
Год: 2000
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In their playing you hear not only precision, color and balance, but thunder, lightning and the language of the heart. This is what the Boston Globe said about a performance by conductor Benjamin Zander with the Boston Philharmonic Orchestra, but it could apply equally to the Zanders' inspirational book, the product of a synthesis of the diverse worlds of the symphony orchestra and cutting-edge psychology. «The Art of Possibility» offers a set of breakthrough practices for creativity in all human enterprises. Infused with the energy of their dynamic partnership, the book joins together Ben's extraordinary talent as a mover and shaker, teacher, and communicator, with Rosamund Stone Zander's genius for creating innovative paradigms for personal and professional fulfillment. In lively counterpoint, the authors provide us with a deep sense of the powerful role that the notion of possibility can play in every aspect of our lives. The Zanders' deceptively simple practices are based on two premises: that life is composed as a story («it's all invented») and that, with new definitions, much more is possible than people ordinarily think. The book shifts our perspective with uplifting stories, parables, and anecdotes from the authors' personal experiences as well as from famous and everyday heroes. From «Giving an A», to the mysterious «Rule Number 6», to «Leading from Any Chair» — the account of Ben's stunning realization that the conductor/leader's power is directly linked to how much greatness he is willing to grant to others — each practice offers an opportunity for personal and organizational transformation. «The Art of Possibility» provides a life-altering approach to fulfilling dreams large and small. The Zanders invite us all to become passionate communicators, leaders, and performers whose lives radiate possibility into the world. Rosamund Stone Zander is a family therapist and a landscape painter. Benjamin Zander is the conductor of the Boston Philharmonic Orchestra and a professor at the New England Conservatory of Music. Based on the principles developed through the authors' unique partnership, Mr. Zander gives presentations to managers and executives around the world and Ms. Zander conducts workshops for organizations on practicing the art of possibility.
Жанр: McGraw-Hill
Год: 1999
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This book presents leading minds and landmark ideas in an easily accessible format. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, «The Harvard Business Review Paperback» series delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. From managing diversity to exploring alternative workplaces to debunking myths about compensation, the topics covered in this collection address how to build organizations with judicious and effective systems for managing people.
Жанр: McGraw-Hill
Год: 2007
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Companies must innovate to grow, but they often forget to look beyond their own brands. Take Sony, for example. Its success with consumer innovations like the Walkman blinded it to obvious changes in how, when, and where people wanted their music. Apple capitalized on those changes in demand with the iPod, providing a new way of listening to music and of managing one's entire music library. This book explains how you can spot these opportunities that are hidden in plain sight. It introduces the demand-first innovation and growth model that will show you how to become an unbiased observer of people's consumption and usage behaviors. Refining this skill helps companies generate organic growth through new products, services, solutions, and experiences that truly enhance peoples' lives. Revealing the innovative processes of such organizations as BMW, Proctor and Gamble, GE Healthcare, and Frito-Lay, «Hidden in Plain Sight» offers you a new approach to identifying and executing your company's growth strategy.
Жанр: McGraw-Hill
Год: 2007
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You have more information at hand about your business environment than ever before. But are you using it to «out-think» your rivals? If not, you may be missing out on a potent competitive tool. In «Competing on Analytics: The New Science of Winning», Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples — from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & Gamble, Wachovia, and the Boston Red Sox — illuminate how to leverage the power of analytics.
Жанр: McGraw-Hill
Год: 1999
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From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, «The Harvard Business Review Paperback Series» delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. With topics that include how to run a successful meeting, change frontline employees' behavior, and build effective management teams, Harvard Business Review on Effective Communication offers useful tips for all businesspeople.
Жанр: McGraw-Hill
Год: 2000
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This title presents leading minds and landmark ideas in an easily accessible format. From the pre-eminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, «The Harvard Business Review Paperback Series» delivers the fundamental information today's professionals need to stay competitive in a fast-moving world. Managers at every level, and in every industry, must balance various working styles, build efficient management teams, and develop sharp negotiation skills to remain competitive. «Harvard Business Review on Negotiation and Conflict Resolution» offers a selection of the best thinking on negotiation practice and managing conflict in organizational settings.
Жанр: McGraw-Hill
Год: 2001
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. «Harvard Business Review on Decision Making» will help people at all levels understand the fundamental theories and practices of effective decision making so that they can make better decisions in their personal and professional lives.
Жанр: McGraw-Hill
Год: 2002
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The Harvard Business Review Paperback Series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. This collection features the latest breakthroughs in strategy from some of the most pre-eminent names in the field.
Название: Harvard Business Review on Marketing
Жанр: McGraw-Hill
Год: 2002
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The «Harvard Business Review Paperback Series» is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the «Harvard Business Review» as required reading for ambitious businesspeople in organizations around the globe. A first-time collection of the old classics and best new thinking on marketing, these articles provide a diverse look at marketing, including global branding, one-to-one marketing, and how to manage buzz.
Жанр: McGraw-Hill
Год: 2010
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This is your guide and mentor to doing business effectively. Calculating and assessing the overall financial health of the business is an important part of any managerial position. From reading and deciphering financial statements, to understanding net present value, to calculating return on investment, this book provides the fundamentals of financial literacy. Easy to use and non-technical, this helpful guide gives managers the smart advice they need to increase their impact on financial planning, budgeting, and forecasting.
Название: Harvard Business Essentials: Negotiation
Жанр: McGraw-Hill
Год: 2003
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Negotiation — whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units — is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating — and valuable — aspects of business today. Packed with practical advice and handy tools, Negotiation will help any manager sharpen skills and yield a sizable payoff. Contents include: — Preparing the necessary information before a negotiation — Managing multiparty negotiations — Assessing the position of the opposing side — Determining your sources of power and authority in a negotiation — Recognizing the barriers to agreement and how to overcome them
Жанр: McGraw-Hill
Год: 2003
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Effective communication is a vital skill for everyone in business today. Great communicators have a distinct advantage in building influence and jumpstarting their careers. This practical guide offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others. Contents include: — Understanding the optimal «medium» to present information — Learning the best timing to deliver a message — Delivering an effective presentation — Drafting proposals — Writing effective e-mails — Improving self-editing skills
Жанр: McGraw-Hill
Год: 2003
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This work provides executives with helpful advice on how to work more efficiently and become better managers. It features these selling points. It provides busy managers with strategies for more effective time and stress management, as well as insights into what a manager's job really entails. It features best-selling classics such as «Management Time, Who's Got the Monkey?» and «What Effective Managers Really Do».
Жанр: McGraw-Hill
Год: 2010
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This is a first-time collection of the old classics and best new thinking on how to build and manage strategic business relationships. It features these selling points. It features all-star names in marketing, including Rosabeth Moss Kanter, Gary Hamel, and Kenichi Ohmae. It provides a broad and diverse look at strategic alliances including: why and how they provide strategic advantage, the counterintuitive logic behind allying with your competitors, and how to effectively build and maintain cross-border.
