Книги издательства McGraw-Hill
Название: The Economy Today
Жанр: McGraw-Hill
Год: 2007
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Brad Schiller's text, «The Economy Today, 11e», is noted for three great strengths: readability, policy orientation, and pedagogy. His accessible writing style engages students and brings some of the excitement of domestic and global economic news into the classroom. Schiller emphasizes how policymakers must choose between government intervention and market reliance to resolve the core issues of what, how, and for whom to produce. This strategic choice is highlighted throughout the full range of micro, macro, and international issues. Every chapter ends with a policy issue that emphasizes the markets vs. government dilemma. And, Schiller packs his chapters with the facts of economic life — real stories and applications.This is a book that teaches economics in a relevant context with careful pedagogy. It is also the only principles text that presents all macro theory in the single consistent context of the AS/AD framework. Schiller, 11e is for students motivated by real-world policy issues who want to become economically literate. This is a book students actually read. Schiller is also known for its cutting-edge and current coverage of today's issues.
Жанр: McGraw-Hill
Год: 2008
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»Fundamentals of Investment Management» 9th edition by Hirt and Block establishes the appropriate theoretical base of investments, while at the same time applying this theory to real-world examples. Students will be able to translate what they have learned in the course to actual participation in the financial markets. The textbook provides students with a survey of the important areas of investments: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, and a cross-section of special topics, such as international markets and mutual funds. The authors approach financial analysis the way it is done by many Wall Street firms. Geoff Hirt directed the CFA program for the Investment Analysts Society of Chicago (now the CFA Institute of Chicago) for 15 years and sat on the board of directors from 2002 to 2005. Stan Block has been a practicing CFA for over 20 years. Both professors have taught and advised student managed investment funds at their universities and bring this wealth of learning experiences to the students who study from this text. The authors are user friendly, but make no concessions to the importance of covering the latest and most important material for the student of investments.
Название: Operations and Supply Management (+ DVD)
Жанр: McGraw-Hill
Год: 2008
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»Operations and Supply Management», as the title indicates, provides increased emphasis on supply chain management in the 12e. The 12e continues its market leading up-to-date coverage of service operations as well. The text includes solved examples and problems, enough cases for MBA courses to use without supplementing, and the industry leading technology support suite.
Название: Principles of Accounting
Жанр: McGraw-Hill
Год: 2009
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The philosophy of Libby 1e is that Teaching Accounting in the context of business and that no matter what the student background or where their future lies, this book will give them the foundation they need to be a successful business owner or manager. «Principles of Accounting» is the first business course for nearly all of these students. Libby 1e is written by recognizing that students in the principles of accounting course have no previous exposure to accounting and financial statements and often little exposure to the business world but many of them have ambitions to own a business. Libby 1e slows down the approach to teaching transaction analysis, slowly building each layer of detail related to the financial statements and the accounting equation, as students work through the book. They learn the role of accounting from starting a business to operating it successfully.
Жанр: McGraw-Hill
Год: 2007
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»International Business: The Challenge of Global Competition, 11th Edition» by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing — a claim no other text can make. In addition, each new copy of «International Business, 11e» includes access to CESIM — an interactive IB simulation developed for industry professionals. «Ball, et al» is the only textbook on the market which features access to CESIM. Only Ball, McCulloch, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.
Жанр: McGraw-Hill
Год: 2007
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»Designing and Managing the Supply Chain», 3/e provides state-of-the-art models, concepts, and solution methods that are important for the design, control, operation, and management of supply chain systems. In particular, the authors attempt to convey the intuition behind many key supply chain concepts and to provide simple techniques that can be used to analyze various aspects of the supply chain. Topical coverage reflects the authors desire to introduce students to those aspects of supply chain management that are critical to the success of a business. Although many essential supply chain management issues are interrelated, the authors strive to make each chapter as self-contained as possible, so that the reader can refer directly to chapters covering topics of interest. Each chapter utilizes numerous case studies and examples, and mathematical and technical sections can be skipped without loss of continuity. The 3rd edition represents a substantial revision. While the structure and philosophy were kept intact, the authors placed an increasing importance on finding or developing effective frameworks that illustrate many important supply chain issues. At the same time, motivated by new developments in industry, they added material on a variety of topics new to the book while increasing the coverage of others.
Жанр: McGraw-Hill
Год: 2007
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Adopters and reviewers praise «Intermediate Accounting, Fourth Edition», by Spiceland/Sepe/Tomassini for its superior readability, strong supplements package/learning system, good EOC, real-world flavor, consistent quality; and high student engagement. «SST, Fourth Edition» will gain support in both traditional and progressive accounting departments, especially those looking for a more concise, decision-making text that reinforces challenging concepts. At 1250 pages (200 pages shorter than the market leader), «SST, Fourth Edition» has not sacrificed content for pages. Instead, the authors have created a flexible text with a student friendly writing style that focuses on explaining not only how to apply a procedure, but why it's applied.»SST, Fourth Edition» is built around a 'Learning System' designed to prepare students for the new CPA exam and the business world, by emphasizing decision making. Acknowledging the diversity of students and their learning styles, the authors have created a clear text and varied supplemental materials to aid the success of every student. «SST, Fourth Edition» also provides a flexible and consistent supplemental package for instructors.
Жанр: McGraw-Hill
Год: 2007
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»Strategic Management: Creating Competitive Advantage, 4th Edition», by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital and internet strategies, innovation and corporate entrepreneurship, knowledge management, and intellectual assets. This text's accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.
Название: International Marketing
Жанр: McGraw-Hill
Год: 2009
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Cateora and Graham's «International Marketing» is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Жанр: McGraw-Hill
Год: 2009
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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
Название: The Power of Simplicity: A Management Guide to Cutting Thrugh the Nonsense and Doing Things Right
Жанр: McGraw-Hill
Год: 2001
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Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: Keep It Simple. In this paperback edition of «The Power of Simplicity», Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous mission statements, often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl's department stores among others as successful companies that have rejected showy trappings in favor of simplification.
Название: Side-by-Side French and English Grammar
Жанр: McGraw-Hill
Год: 2003
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The Side-by-Side Grammar books present explanations of the essential elements of Spanish or French grammar alongside their English-language equivalents. This method allows students to build on what they already know; not only do readers learn grammar for a new language but also enjoy the added benefit of strengthening their grammar skills in their native tongue! Each lesson clearly explains functions and uses of the different parts of speech and includes abundant examples for each entry. Because the vocabulary is limited to frequently used words, students can concentrate more on a sentence's structure instead of becoming tangled in its meaning. A «Quick Check» section summarizes main ideas in each section and helps readers retain the most important information. New to these editions are exercise sections to further reinforce students' comprehension.
Название: What the Best MBAs Know — How to Apply the Greatest Ideas Taught in the Best Business Schools
Жанр: McGraw-Hill
Год: 2005
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»What the Best MBAs Know» provides professionals who don't have the coveted M.B.A. designation with the skills and knowledge taught in today's finest programs. Professors from Stanford, MIT, Northwestern, and other influential programs contribute detailed chapters on broad-scope topics such as strategy, functional areas including accounting, and key disciplines from managerial economics to decision analysis. The resulting application-based book gives readers complete mastery over the most important concepts of an M.B.A. education, leveling the playing field between M.B.A. and non-M.B.A. professionals. Organized according to the subject matter of the core M.B.A. curriculum, this unique and valuable book features: — Fascinating boxes discussing real-world situations and applications — Companion website with interactive exercises, key links, and more — Focused review questions and exercises for each chapter and area
Жанр: McGraw-Hill
Год: 2004
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Now repackaged in easily transportable paperback editions, these informative titles — written by frontline executive education professors and modeled after the programs of the nation's top business schools — will find new popularity with today's on-the-go, every-second-counts executive.
Название: The Standard and Poor's Guide to Selecting Stocks: Finding the Winner's and Weeding Out the Losers
Жанр: McGraw-Hill
Год: 2005
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The analysis and exclusive data that help Standard & Poor's professionals find hot stocks — is now available to you. «The Standard & Poor's Guide to Selecting Stocks» reveals the stock selection methods of Standard & Poor's — the preeminent global provider of independent, highly valued investment data, valuation, analysis, and opinions. Clear descriptions give you the guidance to screen for stocks that meet criteria essential to receiving a Stars recommendation, from earnings momentum, to historic reaction to interest rate changes, earnings quality, governance superiority, and more.
Жанр: McGraw-Hill
Год: 2006
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- Covers how to use the power of celebrity to redefine one's image, grow a business, promote a platform, and create new business opportunities — Features new examples of celebrities from all walks of professional life, including Donald Trump, Martha Stewart, Dr. Phil, Oprah Winfrey, and Ace Greenburg. — The authors are world renowned business and marketing experts; Rein is professor of marketing at Northwestern; Kotler, a professor at the Kellogg School and author of Marketing Management the most widely used marketing book in graduate business schools worldwide.
Жанр: McGraw-Hill
Год: 2005
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- Previous editions sold more than 17,000 copies — Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives — Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
Жанр: McGraw-Hill
Год: 2006
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- Market timing is one of the most enticing yet hard-to-grasp tools for active traders looking to beat competing traders and the overall market — Colin Alexander was the publisher of «The Five Star Futures Bulletin», consistently ranked as a top-ten advisory service by Commodity Traders Consumer Report. He also wrote the highly-acclaimed book «Five Star Futures Trades» — Provides extensive coverage of important new market realities including electronic trading, decimalization, exchange traded funds (ETFs), and changing demographics trading, decimalization, exchange traded funds (ETFs), and changing demographics
Жанр: McGraw-Hill
Год: 2006
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This title provides surefire strategies to help you win the hearts and minds of every crowd for every purpose. «Presentations that Change Minds» illustrates fourteen proven strategies for creating and delivering winning presentations. Just as importantly, it shows you how to determine which strategy will work best in a given situation and how to apply a range of best practices for realizing that strategy. Presentations guru, Josh Gordon supplies sample timelines for delivering presentations based on the various strategies. He also gives expert advice and guidance on how to read an audience and alter its collective mindset; how to avoid dangerous assumptions that can sink a presentation; how to prepare physically and mentally; and much more.
Жанр: McGraw-Hill
Год: 2006
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- More than 30,000 copies sold in two previous editions — Philippe Jorion is a popular and widely respected speaker at conferences around the world and has published more than 50 articles on risk management and international finance — Extensive coverage of the recently finalized Basel II capital adequacy rules for commercial banks integrated throughout the book — Short questions and exercises now included at the end of each chapter; this added pedagogy promises to increase the book's academic appeal
