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Книги автора Naresh K. Malhotra

Marketing Research: Applied Orientation and SPSS (+ Audio CD)
Название: Marketing Research: Applied Orientation and SPSS (+ Audio CD)
Автор:
Жанр: Pearson
Год: 2008
Рейтинг:
Описание: For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis. Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
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